Here's what I see with Google. In the first week of every month, they update "Your page with the highest PageRank."

This is usually preceded by them updating backlinks. In fact, I always infer Google activity by watching these published #s:

1) Pages crawled per day. . .tends to be updated once or twice a month
2) Sitemaps. . .# of indexed pages tends to be updated every few days
3) Crawl errors. . .tends to be updated every few days
4) Links to your site

Let's talk about #4. In my experience, when that updates, Page Rank and SERP updates follow. In fact, Page Rank comes first and SERPs usually a couple weeks later.

So here's my problem. I have a PR2 site and a PR4 site that Google has not updated backlinks in 60 days and 30 days, respectively. I can see them actively updating the other stuff...but the backlinks haven't been touched. My pages indexed is increasing steadily, which to me seems like a sign of trust. Even newly added pages are being indexed in a couple days.

But the backlinks thing is making me crazy. Literally, I've been on pins and needles, waiting for the backlinks to update, because that's when the chain reaction usually begins. I've got a ton of great backlinks in place thru hard work and I'm not getting credit for any of it.

Please don't give me the mantra about Page Rank doesn't matter...keep building links...add great content. I'd rather believe in Santa Claus.

PageRank does matter. If you want to rank for any competitive keyword, the SERPs are a declining list of PageRank. And PageRank is definitely being updated (published) either monthly or more at this point. Those people who say 3 months...did it dawn on you that you didn't change!?!?

Building backlinks is a catch-22. Great places will link to you if you have high PageRank (are trusted).

And lastly, great content only helps if you have visitors. And probably 80% of your visitors are going to come from search. Unless you've done something wildly unique or viral.

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